Looking to bring something special to your market? As a DeRUCCI distributor, you'll offer world-class sleep solutions that customers love. We're a global leader in premium furniture, combining designer style with sleep innovation, and we're looking for ambitious partners like you. With our comprehensive distributor support and award-winning products, you can build a thriving business helping people live better through better sleep.
DeRUCCI: Your Partner in Premium Sleep Solutions
A Success Story That Keeps Growing
From our start to today, DeRUCCI has become a true leader in luxury furniture and sleep solutions. We're not just big - we're trusted. Our brand is valued at 46 billion CNY, and we're proud to be listed on the Shenzhen Stock Exchange since 2022. But what really matters? Our customers love us. We've been ranked #1 in customer satisfaction and have led mattress sales in China for five years running. That's why we're recognized among the "Top 100 Most Valuable High-end Brands" in 2023.
Around the World, Around the Corner
DeRUCCI has over 5,600 exclusive stores across 13 countries and regions, including Australia, New Zealand, the United States, Canada, Singapore, mainland China, Hong Kong, Taiwan, Macao, India, Vietnam and Georgia etc. Our commitment to high quality products and exceptional service remains steadfast.
Partners in Excellence
We're more than just a furniture company - we're part of people's lifestyles. You'll find the DeRUCCI name at the Australian Open, where champions play. We proudly sponsor Miss Universe Australia and the prestigious Melbourne Cup Horse-Racing Carnival. Even in the challenging Sydney Hobart Yacht Race, we're there, showing our spirit of adventure and dedication to being the best.
Building Tomorrow's Success Today
What makes DeRUCCI special? We stay true to our roots while always looking ahead. Our blend of proven success and exciting future plans makes us the perfect partner for ambitious distributors. When you join DeRUCCI, you're not just selling furniture - you're bringing better sleep and comfort to your community, backed by a brand that's winning worldwide.
DeRUCCI's Commitment to Superior Design and Quality
The Best Materials for the Best Sleep
We believe great sleep starts with great materials. That's why we partner with the world's best: Germany's Müller 3mesh®, Japan's Fine Revo, and Italy's Technogel. But we don't stop there. Every DeRUCCI bed features our special touches:
- Natural Latex that keeps things clean and comfortable without losing firmness and support
- Micro Pocket Springs that support every curve of your body
- Gel Memory Foam that keeps you cool in summer and warm in winter
- Advanced Palm Oil Foam for better breathing and comfort
- Smart Egg Crate design for maximum airflow and comfort
Everything for a Beautiful Home
DeRUCCI isn't just about amazing beds - we create complete home experiences. Starting with our tech-smart mattresses, we offer:
- Stylish bed frames that look as good as they feel
- Comfortable luxury sofas for relaxation
- Modern massage chairs for daily wellness
Each piece brings together comfort, style, and quality your customers will appreciate.
The DeRUCCI Difference
What makes us special? We bring together the world's best designers, the finest materials, and the latest technology to create furniture people love. This means you'll offer products that not only look beautiful and feel comfortable but also stand the test of time. Your customers get the quality they expect, and you get products that sell themselves through their excellence.
Smart Technology for Better Sleep: The DeRUCCI Edge
Building the Future of Furniture
DeRUCCI is changing how quality furniture is made. Our two smart factories, covering 640 acres, represent billions invested in the latest manufacturing technology. Think robot assembly lines, digital quality checks, and smart monitoring systems - all working together to make perfect products every time. This means you can trust that every DeRUCCI piece meets the highest standards of quality and precision.
Leading Through Innovation
Numbers tell our story: over 1,300 patents show how serious we are about innovation. Our testing center, opened in 2010, was the first in our industry to earn the prestigious CNAS certification - that's like getting an A+ in quality testing. We don't just follow standards; we help create them. As key members of the National Furniture Standards Committee, we've helped develop 50 industry standards, with 30 already in use across the country.
Raising the Bar for Everyone
We're proud to lead the way in furniture quality standards. When China needed new standards for furniture quality, they turned to us. Our fresh ideas about healthy sleep have changed how the whole industry thinks about making better beds. We combine smart technology with comfort in ways that set new benchmarks for what sleep products can be.
Quality You Can Count On
Every DeRUCCI product goes through extensive testing at our technology center. Nothing leaves our factories without passing our strict quality checks. We're always investing in new ways to make sleep healthier and more comfortable. When something new comes along in sleep technology, chances are we helped develop it.
Tomorrow's Sleep Technology Today
What does all this mean for our partners? You get products that are ahead of the curve - tested, proven, and backed by serious research. When you sell DeRUCCI, you're offering your customers the future of sleep comfort. Our ongoing investment in innovation means you'll always have the latest and best to offer your market.
Building Success Together: The DeRUCCI Partnership Program
Becoming a DeRUCCI Partner
We seek partners who share our passion for excellence in the premium furniture market. The ideal DeRUCCI partner brings:
- Experience in furniture, home furnishings, or related retail businesses
- Strong financial capability and business acumen
- Established local market knowledge and connections
- Ability to secure premium retail locations
- Commitment to upholding DeRUCCI's brand standards
Strategic Location Selection
Your success starts with the right location. We focus on high-visibility spaces in:
- Premium furniture retail districts
- Upscale shopping malls
- Specialized home furnishing centers
- Prime commercial street fronts
Our Comprehensive Support Package
We guide you through every step of launching your DeRUCCI store:
- Professional store design and layout planning
- Expert guidance during construction and decoration
- Opening inventory selection and display setup
- Staff recruitment and comprehensive training
- Grand opening event planning and execution
Ensuring Your Success: Operational Excellence
Our ongoing support ensures your business thrives:
- Regular professional training programs for all staff levels
- Customized marketing and promotional campaigns
- Expert operational guidance and best practices
- Performance monitoring and optimization
- Continuous product knowledge updates
Financial Benefits and Resources
We invest in your success through:
- Store construction and decoration allowances
- Marketing campaign funding support
- Attractive order discount programs
- Opening support package
- Ongoing promotional assistance
Simple Partnership Process
- Apply: Submit your application and meet with our team
- Plan: Work together on store location and space design
- Build: Receive support during construction and setup
- Launch: Benefit from opening assistance and training
- Grow: Enjoy ongoing operational support and guidance
At DeRUCCI, we believe in building lasting partnerships. Our comprehensive support system, combined with our premium product line and strong brand reputation, creates an exceptional business opportunity for qualified partners.
Get in Touch with Our Team
For more detailed information and to begin your journey as a valued DeRUCCI partner, our dedicated team is ready to assist you every step of the way. Whether you have inquiries about the application process, need insights into market specifics, or require guidance on store setup, our experts are just an email away. Here's how you can reach us:
Overseas Partnership Inquiries:
For global distribution opportunities and international market details, please contact:
Overseas Director, Bill – Email: billc@derucci.com
Regional Support:
Our regional managers are available to provide localized support and answer any region-specific questions you may have:
- Ben – Email: benchen@derucci.com
- Christine – Email: yizhen.cai@derucci.com
- Stella – Email: qingru.fang@derucci.com
- Stacy – Email: stacy@derucci.com
Please feel free to reach out to any of our regional managers or our overseas director for personalized assistance tailored to your specific needs. At DeRUCCI, we believe in fostering strong connections with our partners, ensuring you have all the resources and support needed for mutual success.
Join DeRUCCI: Your Path to Success Starts Here
Ready to be part of something special? DeRUCCI is looking for ambitious partners who want to bring better sleep solutions to their communities. We make it simple: you bring your local expertise and commitment to excellence, and we'll provide everything else - from store design and training to marketing support and high-quality products that customers love.
Our success is your success, and we're committed to helping you grow.
