On May 4th , the first Philippines flagship store of international famous brand- DeRUCCI opened in Manila. The new store is located in the capital of the Philippines, which is known as the “New York of Asia”. It is the most developed area, and the store building is the ancient architectural style of Spain, which is spacious，bright and convenient traffic.
Guests attended the opening ceremony: the Chairman of the OISHI and the special envoy of the Philippines- Gongqi Shi, the President of bank of China of Manila- Jun Deng, the Chairman of the development committee of the municipal government of Manila- NaidaAngping, the Chairman of ShiJiDingFeng groups- Weili Li, famous overseas Chinese businessmen- Guoduan Lin and Yuanda Zheng, and some business celebrities. The ceremony also invited the famous Filipino Chinese actress- Kim Chiu as the brand ambassador. The manager of DeRUCCI Overseas Holding Ltd- Weiyi Shi came to Philippines attending the opening ceremony and to be interviewed by a number of well-known meida.
(Mr. Shi was taking an interview by Philippine&Chinese TV station)
(Lion Dance in the Opening Ceremony)
(Full of guests)
In addition to the opening ceremony in the morning, the dinner party of the Philippine flagship store was also held in the famous Manila hotel.
(DeRUCCI Philippines flagship store management team&brand ambassador- Kim Chiu)
(Mr. Zheng gave a welcome speech)
At the dinner party, the Chairman of DeRUCCI Philippines flagship store- Botao Zheng extended a warm welcome to all the guests. He stated that DeRUCCI Philippines first flagship store was officially open after eight months of preparation. On April, the famous Filipino Chinese actress- Kim Chiu was invited to be the ambassador of DeRUCCI Philippines brand.
(Mr. Shi gave a welcome speech)
The manager- Mr. Shi congratulated DeRUCCI Philippines flagship store opening with a successful conclusion and hoped to open two more DeRUCCI stores at the end of this year in Philippines in order to spread DeRUCCI healthy sleep idea and bring more high-quality DeRUCCI bedding products to the customers. At the same time, Mr. Shi also introduced that there were three new DeRUCCI flagship stores opening in Toronto, New York and Dubai last month. This month, there were two new DeRUCCI flagship stores in Seoul and Melbourne except Manila.
(DeRUCCI Philippines flagship store marketing manager- Diwen Zheng introduced marketing project.)
(Mr. Shi issued the DeRUCCI brand distribution authorization certificate for Mr. Zheng.)
(DeRUCCI brand Ambassador of Philippines- Kim Chiu)
Over the past 14 years, DeRUCCI has become the world’s most respected healthy sleep brand leader as a vision to build core competitiveness through healthy sleep products and experiences. In 2018, DeRUCCI global stores’ number increased to more than 3600, and we are rapidly expanded not only in China, but also in the international market. The overseas stores have expanded Australia, New Zealand, United States, Canada, Mexico, Italy, Germany, England, France, the United Arab Emirates, Saudi Arabia, Morocco, India, South Korea, Hong Kong, Macaw, Taiwan, Malaysia, Japan, Philippines, nearly 30 countries and regions. DeRUCCI not only provides a scientific and personalized healthy sleep system, but also delivers a healthier lifestyle to consumers. In the future, DeRUCCI will continue to expand the international market, speed up the global opening of stores and strive to bring more healthy life concepts and sleep experiences to global consumers.