On November 7, DERUCCI signed a contract with MOU, Russia’s first flagship store, which means DeRUCCI will soon land in the largest country of the world and make a close contact with “fighting nation”.
On that day, the general manager of DeRUCCI International Holdings Co., Ltd. Mr. Shi Weiyi and Mr. Vasilii Shirokov of Sleepix co. Ltd. successfully signed the “Memorandum of understanding for opening DeRUCCI shop”. The signing of the sign marks the beginning of the journey of DeRUCCI in Russia.
With an area of 1,707,540 square kilometers, Russia is the largest country in the world. Russian enjoy life, pursue a healthy lifestyle, and advocate some healthy life concepts such as leisure, tranquility, peace and sunshine，which is highly compatible with DERUCCI ‘s concept of “healthy sleep lifestyle”.Obviously, the cooperation of DERUCCI and MOU is a fateful decision.
As we all know, DERUCCI, with the mission of “Let people sleep better”, has always been committed to sharing the healthy lifestyle and high-quality sleep experiences with global consumers. Nowadays, Russia, the largest country in the world, is added to its international map. It is hoped that DERUCCI will embrace the grand opening of its first flagship store in Russia, opening a new chapter of its brand globalization.