DeRUCCI first flagship store of Dubai Open on April 26th , 2018.
DeRUCCI’s store opening in Dubai is an important step in the process of DeRUCCI internationalization, which means that it is historic significance to enter the market of 600 million Arab populations. The flagship store locates in Main Street- Sheikh Zayed of the Emirates, which is the opposite of Burj Khalifa Tower and only 100 meters from the Burj Khalifa subway station. The flagship store occupies 370 meters with two floors. The first floor mainly shows fabric products, and the second floor shows leather products.
The Dubai flagship store’s main style is modern, stylish and simple, and the following are the examples of best-selling goods.
The opening ceremony was attended by the well-known Saudi entrepreneur-Mr Yousef Alqadeebi who also is the chairman of the Dubai flagship store, the general manager of DeRUCCI international holding ltd-Mr Weiyi Shi, the superior officer of Dubai police-Mr Ali Quilty, well-known overseas Chinese entrepreneur-Mr Zijun Deng, the largest newspaper editor of Dubai-Mr Shuibo Wang, the general manager of Elie express- Mr Liu.
(Ribbon-cutting ceremony of Dubai)
(The chairman of Dubai flagship store-Mr Yousef and the general manager of DeRUCCI-Mr Shi are planning the Middle East market)
Since its inception in 2004, DeRUCCI has been working on healthy sleeping products to keep people sleep well as a mission. With the quality, design and humanized service of its products, DeRUCCI has been accepted and loved by the majority of consumers, and finally become the benchmark enterprise in China. DeRUCCI has over 3600 stores all over the world. DeRUCCI attaches great importance to the strategic planning of the Middle East market because the Middle East market is an important part of the DeRUCCI internationalization precesses.
(Advertising at Dubai airport)
DeRUCCI not only provides a scientific and persoanalized health sleep system, but also delivers a healthy lifestyle to consumers. In the future, DeRUCCI will continue to expand the international market, speed up the global opening of stores, and strive to bring more healthy life concept and sleep experience to global consumers.