On November 10th, Australia “the race that stops a nation” – the Melbourne Cup Carnival ushered in the last day of the event. People in Melbourne and even other Australian cities were attracted to the same place by this centenary event –Flemington Race Course. And on this day , DeRUCCI also appeared as an official sponsor to celebrate the event.
As one of Australia’s most famous horse racing festivals and one of the most important and popular annual world-class events, the “Melbourne Cup Carnival” attracts approximately 3,250,000 spectators each year to the Flemington Race Course. More than 160 countries and regions broadcasted the event on TV and internet, showing the global attention and influence of the Melbourne Cup Carnival!
Australians’ support and enthusiasm for sports is well known. And DeRUCCI, which focuses on healthy sleep, has always advocated a healthy sleep lifestyle. Exercise helps sleep, and good sleep provides plenty of energy for exercise. At this point, DeRUCCI is in harmony with Australia, which is one of the reasons why DeRUCCI and the Melbourne Cup Carnival chose each other.
Australia is the first stop for DeRUCCI’s internationalization. In just a few years, DeRUCCI has opened 16 stores in Australia. More than 60% of Australian consumers recognize and choose DeRUCCI. At present, DeRUCCI has more than 3,600 specialty stores in more than 20 countries and regions around the world. In the future, DeRUCCI will continue to promote the “symbiosis and integration” of the global market, and spread the concept of healthy sleep system and healthy sleep to all parts of the world.