On May 26th , 2018, DeRUCCI· Australia’s 15th store opened in Melbourne locating in Springvale Homemaker Centre (IKEA).
(The store occupies 1000 square meters)
(DeRUCCI Melbourne store high-end bedding series)
It is an honor to invited Australian ambassador- Mr. Chap B. Chow, Kinston city councilor of Australia- Mr. George, the Chairman of the association of the Chinese communities in Victoria of Australia- Mrs. Junxi Su, Australian trade commission officer- Mr. Green, representatives of various Chambers of commerce, the CEO of DeRUCCI- Mr. Bingkun Wang and the general manager of DeRUCCI- Mr. Weiyi Shi.
(Group photo- the CEO of DeRUCCI, the general manager of DeRUCCI, dealer and honored guest )
(Ribbon-cutting ceremony: City councilor- Mr. George, the association of the Chinese communities- Mrs. Su, the general manager of DeRUCCI- Mr. Shi and DeRUCCI·Melbourne manager- Mr. Jason)
In seven years, DeRUCCI has successfully opened 15 stores in Australia, and the 16th store will be opened in gold coast in two months. DeRUCCI takes Australia as a model market for overseas market development and adopts a unique brand promotion model in the local market. It has solved the adaptation problems of products, brand promotion, self-management and franchise mode successively, and gradually found out a way of overseas localization of DeRUCCI brand.
(Mr. Shi addressed the ceremony)
(Mr. Shi issued certificate of authorization to manager of the DeRUCCI·Melbourne-Mr. Jason)
The store mainly displays the real leather cover bed series, the upscale mattress series, the luxurious sofa series and the restaurant series under the brand of DeRUCCI. Decoration style adheres to the comfortable and simple style. On the opening day, customers present to experience the health and technology of mattress products and fashionable and comfortable furniture expressed their appreciation and recognition of the DeRUCCI brand.
(On the opening day, many guests gathered, and the products of DeRUCCI attracted much attention.)
In the past 14 years, DeRUCCI has taken “becoming the world’s most respected brand leader in healthy sleep” as its vision and built its core competitiveness with healthy sleep products and experience. It is because we have mastered the core value if bedding industry consumption that DeRUCCI has changed the management think of the traditional bedding brand.
In 2008, DeRUCCI stores have increased to 3600. DeRUCCI is not only expanding rapidly in China, but also opening up international markets and opening more overseas stores which across Australia, New Zealand, Philippines, HongKong, Malaysia, UAE, Italy, Germany, USA, Canada near 30 countries and regions.
DeRUCCI not only provides a high-technology and personalized healthy sleep system, but also conveys a healthier lifestyle to consumers all the time. In the future, DeRUCCI will continue to expand the international market, speed up the opening of stores around the world, and strive to bring healthier lifestyle concepts and sleep experience to consumers around the world.