On 30th Oct, Australia Open Association held the press conference of “Focus on AO 2019” in Shanghai. At the press conference, the Australian Open announced new developments in 2019 and also announced that DeRUCCI officially became the global partner of AO! The famous tennis athlete ZhengJie was invited as a special guest and hit the First-Ball to unveil AO2019.
Strategic cooperation,increase brand global influence
As one of the four Majors, Australia Open (AO) was held from 1905, has a history of more than 100 years. 2018 AO had attracted 65 TV Live from over 220 countries and regions. The amount of Audiences had reached over 900 million, and among with the development of communication technology, more and more Chinese have been determined fans of AO. At present, China has surpassed Japan and becomes the longest viewing time country of AO.
Australia is a diverse nation-state country with strong inclusiveness, which provides the basis for the rapid integration of DeRUCCI and the leading brand of healthy sleep in Australia. From the first store established in Sydney in 2011, through creative novation and great product experience, DeRUCCI won a wider recognition by society. Ben Slack, International Business Director of AO, expressed that DeRUCCI is popular in Australia and he has recommended it to his friends after experiencing the TS sleep test system. As well as AO, DeRUCCI also spreads a healthy lifestyle and always focuses on customer experience, hope that more Australian can experience DeRUCCI’s comfortable products during the racing time.
As the first step of globalization, the success of Australia market has an expressive meaning. So far, DeRUCCI has established 16 stores in Australia. The cooperation with AO, will be a new milestone of DeRUCCI’s globalization. With the AO global partnership, DeRUCCI will further increase its brand global influence. Meanwhile, AO will also improve its brand culture and value by the cooperation with DeRUCCI.
Sport+Sleep,Trans-boundary integration make a better life
Known as the High-end China brand whose supply chain has covered all over the world, DeRUCCI’s rapid development benefit by the integrated innovation. Whether DeRUCCI is the initiator of resource integration system, or a brand work with celebrity to share also spread the healthy sleep and lifestyle, trans-boundary integration always accompanies DeRUCCI. The healthy lifestyle concept of AO, ”Quality, Pleasant, Energy, Inclusive” is consistent with DeRUCCI’s healthy sleep concept “Sell the Healthy Sleep Lifestyle”, therefore the cooperation between DeRUCCI and AO is a necessity.
Nowadays, DeRUCCI has established stores in US, German, Italy, Dubai and other 20 countries. The number of global official store has reached over 3,600. Take this cooperation with AO as a chance, DeRUCCI accelerates its globalization and promotes the healthy sleep system, healthy sleep culture to the world, then DeRUCCI is going to let more and more people sleep better then own a better life.